1. Based on the domain and existing knowledge inference, the business mainly targets Belgium and focuses on online retail of natural skincare, haircare, personal care, and organic beauty products. 2. In e-commerce, it appears to be a mature player in the niche natural beauty retail segment, competing with brands such as Notino, Lookfantastic, Farmaline, and local natural cosmetics retailers. 3. The main brand keyword on the official site is likely "Ecco Verde", with common local variants such as "Ecco Verde Belgique" and "Ecco Verde België".