1. The business mainly operates globally, with online retail of eyeglasses and sunglasses as its core business, offering various styles and collections such as the Kawaii series, blue light glasses, and reading glasses.
2. Within e-commerce, it belongs to the vertical eyewear retail segment, with competitors including Warby Parker, Zenni Optical, and EyeBuyDirect.
3. The brand terms used on the official website are "LensAlter" and "Lensalter".