1. The business mainly targets the global market (the United States, Canada, Europe, etc.), with core business focused on selling high-end yoga mats, yoga gear, and fitness apparel.
2. It is a well-known brand in the health/fitness products industry, with competitors including Lululemon, Gaiam, and Liforme.
3. The official website brand terms are "Manduka" or "Manduka瑜伽用品".