1. The business mainly operates in Australia, and its core business is selling reusable silicone anti-wrinkle patches for wrinkle care on the face and various body areas.
2. In the health / beauty industry, it is a vertically focused niche brand, with competitors including other silicone patch brands and traditional skincare companies.
3. The brand terms used on the official website are "Wrinkles Schminkles" or "silicone anti-wrinkle patches".