1. The business is mainly focused on Italy, and its core business is an e-commerce platform selling luxury goods from high-end fashion brands such as Balenciaga, Dolce & Gabbana, and Versace.
2. In e-commerce, it is a vertical luxury e-commerce player, with competitors including Farfetch, Mytheresa, and SSENSE.
3. The brand terms used on the official website are "TheDoubleF" or "The Double F".