1. The business mainly operates globally, with core activities in designing and selling water bottles, travel mugs, hydration packs, waist packs, and other outdoor sports and everyday hydration products. 2. In e-commerce, it is a well-known brand in the outdoor sporting goods segment, with competitors including Nalgene, Hydro Flask, and Contigo. 3. The brand terms used on the official website are "CamelBak" or "驼峰".