1. The business is mainly focused on the United States, and its main products are daily supplements and oral care products for pet dogs, including dental chews, toothpaste, and longevity multivitamins.
2. In the Health / Medical sector, it is an emerging brand, with competitors including other pet oral care and nutritional supplement brands.
3. The official website brand terms are "Arterra Pet" or "Arterra Pet Science".