1. The business mainly operates globally, with its core offering being an AI-based online collaborative whiteboard and workspace platform that helps teams with brainstorming, product planning, design collaboration, and more. 2. It is in the leading tier within the Software / SaaS sector, with competitors including Mural, Figma, and Asana. 3. The brand terms on the official website are "Miro" and "Miro AI".