1. The business mainly operates in Mallorca, Spain. Its core business is operating multiple four-star-and-above hotel brands, offering accommodation services such as family vacations, adults-only stays, and rural lodging. 2. In the travel industry, it is a regional hotel brand. Competitors include other hotel groups in Mallorca and international hotel chain brands. 3. The official website brand terms are "Hotels VIVA" or "VIVA Hotels".