1. The business mainly operates in Germany, with core activities including online retail and physical store sales of garden plants, flowers, potted plants, and related gardening supplies.
2. In e-commerce, it is a well-known brand in Germany's gardening retail sector, with competitors including Dehner, Obi, and Bauhaus.
3. The official website brand terms are "Pflanzen-Kölle" or "Pflanzen Kölle".