1. The business is mainly focused on the United States, with core operations in the production and sale of pet food (dog food, cat food) and related supplies (treats, cat litter, etc.). 2. It is a leading brand in the pet food industry, with competitors including Mars (Pedigree, Royal Canin) and Nestlé (Pro Plan, Purina). 3. The official website brand keywords are "Purina" or "普瑞纳".