1. The business is mainly focused on South Korea, with online direct sales and brand promotion of high-end beauty and skincare products as its core business.
2. In e-commerce, it is in the top tier of the high-end beauty and skincare segment, with competitors including Lancôme, 雅诗兰黛, and Shiseido.
3. The official website brand terms are "esteelauder" or "에스티로더".