1. The business mainly operates in the United States and Canada, with a core business of selling modern and mid-century style furniture, including sofas, tables and chairs, storage, and outdoor products.
2. In the furniture e-commerce industry, it is a vertically specialized brand, with competitors including Wayfair, Article, and West Elm.
3. The brand terms on the official website are "CHITA LIVING" or "Chita Living".