1. The business mainly operates in Michigan, United States, with core offerings including retail of golf clubs, apparel, and accessories, as well as club fitting/customization and instruction services. 2. In the sporting goods retail industry, it is a regionally well-known retailer, with competitors including Golf Galaxy and PGA Tour Superstore. 3. The brand terms used on the official website are "Carl's Golfland" or "Carl's Golfland golf equipment".