1. Its business mainly covers the Nordics (Norway, Sweden, Finland, etc.), with core offerings including hotel bookings, dining, spa services, meetings and events, and membership services. 2. In the travel sector, it is in the leading tier in the Nordic region, with competitors including Nordic Choice Hotels, Scandic Hotels, and Radisson Hotel Group. 3. The official website brand terms are "Strawberry Hotels" or "Strawberry".