1. The business mainly operates globally, with online retail of high-end sunglasses and eyewear as its core business.
2. In e-commerce, it is in the top tier of high-end eyewear retail. Competitors include LensCrafters, Warby Parker, and the official Ray-Ban store.
3. The brand terms on the official website are "Sunglass Hut" or "Sunglass Hut Online Store".