1. The business mainly operates in Germany, with online delivery services for flowers, plants, and gifts as its core business.
2. In e-commerce, it is a mainstream provider in the vertical niche of flowers and gifts, with competitors including Interflora, Fleurop, and Euroflorist.
3. The brand terms used on the official website are "FloraPrima" or "FloraPrima Blumenversand".