1. The business scope is mainly in Mexico, and the main business is online retail and delivery of beverages, dairy products, water, coffee and tea, and other daily food products to households via the website. 2. It belongs to a mainstream regional retail platform in e-commerce, with competitors including local supermarket online services and other beverage brand direct sales platforms. 3. The official website brand keywords are "Coca-Cola en tu hogar" or "en tu hogar by Coca-Cola".