1. The business mainly operates in Europe, with a core focus on selling science-based nutritional meal replacements and longevity foods, including a 5-day fasting-mimicking diet plan and daily nutrition products. 2. In the Health / Medical sector, it is positioned as a high-end professional brand, with competitors including other meal replacement brands and nutritional supplement companies. 3. The brand terms used on the official website are "ProLon" and "ProLon Europe".