1. The business is mainly focused on the United States, and its core business is P2P car-sharing rental services, allowing car owners to rent out personal vehicles to renters. 2. It is in the leading tier within the travel / mobility sector, with competitors including Zipcar, Getaround, and traditional rental car companies such as Hertz and Enterprise. 3. The official website brand terms are "Turo" or "Turo rental".