1. The business mainly operates in the Netherlands, with a core business of selling fitness, strength training, cardio, and rehabilitation equipment online. 2. In e-commerce, it is a vertically focused online retailer in the fitness equipment segment, with competitors including Fitnessshop.nl and Fitgear.nl. 3. The brand terms used on the official website are "Fitnesskoerier" and "Fitnesskoerier.nl".