1. The business mainly operates in Norway, with its core business being the sale of high-end home appliances such as vacuum cleaners, hair styling tools, air purifiers, and headphones. 2. In e-commerce, it is a first-tier premium home appliance brand, with competitors including Miele, Philips, and Electrolux. 3. The official website brand terms are "Dyson" or "Dyson.no".