1. Its business is mainly in Europe, primarily Germany, focusing on the online customization and sale of personalized muesli, granola, porridge, and other healthy foods.
2. In e-commerce, it is a leading brand in the personalized food niche, with competitors including MyMuesli, Kellogg's, and Nestlé.
3. The official website brand term is "mymuesli" or "MyMuesli".