1. The business mainly operates in Europe, focusing on the online sales of eyeglasses, sunglasses, and contact lenses, as well as virtual try-on and offline store services. 2. In e-commerce, it is a major player in the vertical eyewear segment, with competitors including Brillen.de and LensOnline. 3. The official website brand terms are "Mister Spex" or "Misterspex".