1. The business mainly operates globally, with its core business focused on selling various sustainable and eco-friendly lifestyle products, covering categories such as home, beauty, personal care, and mother & baby.
2. In the e-commerce sector, it is an independent site in a vertical niche market for sustainable / eco-friendly products, with competitors including EarthHero and Package Free Shop.
3. The brand terms used on the official website are "EarthShopp" or "Earth Shopp".