1. The business is primarily based in France (Corsica), specializing in the sale of Corsican natural cosmetics, skincare products, and specialty items such as essential oils, soaps, and teas.
2. It is a regional brand in the natural cosmetics/skincare industry, competing with other Corsican local brands and French natural skincare brands.
3. The official website brand keywords are "Casa Vecchia Corsa" or "Immortelle Corse".