1. The business is primarily focused on the United States, with its main business being the online design, customization, and sale of affordable eyeglasses and sunglasses.
2. In Health / Medical (eyewear retail), it is a direct-to-consumer e-commerce brand, with competitors including Warby Parker and EyeBuyDirect.
3. The official website brand terms are "Zenni Optical" or "Zenni".