1. Its business mainly operates in Australia and the United States, with a core focus on selling Australian fashion swimwear, surfing, skateboarding, streetwear, and sports equipment. 2. It is a well-known local brand in e-commerce fashion apparel retail, with competitors including Billabong, Quiksilver, and Surf Stitch. 3. The official website brand terms are "City Beach" or "City Beach Australia".