1. The business mainly operates in Europe (Belgium, Germany, Italy, the Netherlands, Austria, Sweden, and Switzerland), with a core business of selling traditionally formulated paints and coatings, offering multiple colors and product lines (such as Matt Emulsion and Eggshell). 2. It is a traditional brand in the paint and coatings industry, and its competitors include other paint brands (such as Farrow & Ball). 3. The official website brand terms are "Painting the Past" or "Painting The Past".