1. The business mainly operates in the United Kingdom, with its core business focused on selling sustainable and affordable women's clothing, including dresses, tops, outerwear, trousers, and more. 2. It is an emerging brand in the e-commerce apparel industry, with competitors including Reformation, Everlane, and & Other Stories. 3. The brand terms used on the official website are "OMNES" or "OMNES Fashion".