1. The business operates primarily in the UK and multiple global regions including Europe, the USA, and Australia, with its main business being the sale of dermatologist-recommended sun protective clothing and sun hats.
2. It is a well-known brand in the health/medical (sun protective clothing) sector, with competitors including Coolibar and Sunday Afternoons.
3. The official website brand keywords are "Solbari" or "Solbari UK".