1. The business mainly operates in Europe (the Netherlands, Belgium, Germany), with online retail of power tools, gardening equipment, and cleaning supplies as its core business.
2. In e-commerce, it belongs to the vertical tool retail segment, with competitors including official brand stores of Bosch, Makita, and DeWalt, as well as large comprehensive e-commerce platforms.
3. The brand terms used on the official website are "Batavia Store" or "Batavia".