1. The business mainly operates in the United States, with its core business being the sale of personal care products such as skincare, body care, beauty products, and magnesium supplements.
2. In e-commerce, it is a vertical beauty and skincare brand, with competitors including The Ordinary, Olay, and CeraVe.
3. The brand terms used on the official website are "Nakery Beauty" or "Nakery".