1. The business is mainly focused on the United States, with its core business being the online retail sale of men's, women's, and children's shoes, apparel, and accessories.
2. In e-commerce footwear retail, it is a vertical player, with competitors including Zappos, DSW, and Foot Locker.
3. The official website brand terms are "Shoebacca" or "Shoebacca.com".