1. The business mainly operates in Southeast Asia, with its core business providing luxury and boutique chain hotel accommodation services. 2. In the travel sector, it is a mid-to-high-end hotel brand, with competitors including international chain brands such as Marriott, Hilton, Accor, and InterContinental. 3. The brand terms used on the official website are "Eastin Hotels, Resorts & Residences" or "Eastin Easy".