1. The business mainly operates in Poland and multiple European countries, with online retail of gardening supplies as its core business, including fertilizers, plant protection products, tools, seeds, etc.
2. Within e-commerce, it is a vertical gardening e-commerce business. Competitors include other Polish gardening e-commerce sites and the gardening categories of large general e-commerce platforms.
3. The official website brand terms are "Sklep Ogrodniczy" or "sklepdlaogrodu.pl".