1. The business mainly operates in the United States, focusing on selling American-made concealed-carry and open-carry holsters, holster accessories, and related apparel.
2. In the firearm accessories e-commerce industry, it is a vertical niche brand, with competitors including Tier 1 Concealed, Vedder Holsters, and Tulster.
3. The official website brand terms are "We The People Holsters" or "WTP Holsters".