1. The business is mainly focused on the United States, with core products in home appliances (vacuum cleaners, air fryers, coffee machines, etc.) and beauty / personal care products. 2. It is a well-known brand tier in the home appliance and consumer electronics industry, with competitors including Dyson, Philips, and Instant Pot. 3. The brand terms on the official website are "SharkNinja", "Shark", and "Ninja".