1. The business is mainly focused on the United States, with core operations in the design, production, and sale of women's lingerie, loungewear, and accessories.
2. It is a well-known specialist brand in the e-commerce lingerie and loungewear sector, with competitors including Victoria's Secret, Soma, and ThirdLove.
3. The official website brand terms are "Felina" or "Felina Intimates".