1. The business mainly targets the global market, with its core business being the online sales and retail of high-end lingerie, swimwear, and accessories. 2. In the e-commerce lingerie sector, it belongs to the tier of internationally well-known brands, with competitors including Victoria's Secret, La Perla, and Triumph. 3. The official website brand terms are "Chantelle" or "Chantelle Lingerie".