1. The business mainly operates globally, with core activities focused on the design and sale of high-end fashion apparel, accessories, fragrances, and beauty products.
2. It is positioned as a high-end brand in the fashion and beauty industry, with competitors including Dior, Gucci, and Louis Vuitton.
3. The official website brand terms are "Dries Van Noten" or "Dries Van Noten official website".