1. The business mainly operates in Australia, with a core focus on selling natural-ingredient pet care products for dogs and cats, including skincare, health supplements, and cleaning products.
2. Within the health/medical sector, it is a premium brand in the niche pet care segment, with competitors including other pet care brands such as Earthbath and Burt's Bees for Pets.
3. The brand terms used on the official website are "DOG by Dr Lisa" or "DOG by Dr Lisa Australia".