1. The business mainly operates in the Netherlands and Belgium. Its core business is selling tested internet returns and clearance stock, with a "money-back if not satisfied" guarantee. 2. Within e-commerce, it is in a vertically segmented niche (second-hand/returned goods), with competitors including other second-hand platforms or clearance websites. 3. The brand terms used on the official website are "2dekansje" or "2dekansje.com".