1. The business is primarily focused on the United States, with core operations in selling high-end men's, women's, and children's apparel and accessories. 2. In e-commerce, it is positioned in the high-end apparel retail segment, with competitors including Ralph Lauren, J.Crew, and Tommy Hilfiger. 3. The brand terms used on the official website are "Brooks Brothers" or "布鲁克斯兄弟".