1. The business mainly operates globally, with core activities in the design, manufacturing, and sale of mechanical keyboards, gaming keyboards, keycaps, switches, and peripheral accessories. 2. It is an emerging well-known brand in the computer peripherals / mechanical keyboard industry, with competitors including Keychron, Akko, and NuPhy. 3. The brand terms on the official website are "NuPhy" or "NuPhy Studio".