1. The business is primarily based in the USA, main business is selling luxurious cosmetics and fragrances containing pheromone ingredients, aimed at enhancing personal charm and social confidence. 2. It belongs to a niche high-end brand in the beauty industry, focusing on the pheromone market, with competitors including other pheromone products or high-end beauty brands. 3. The official website brand name is "Heaux Cosmetics" or "Heaux".