1. The business is mainly focused on the United States, and its core business is designing and selling adaptive footwear for people with walking difficulties, such as those with multiple sclerosis, stroke, or Parkinson's disease. 2. It is a specialist brand in the health/medical rehabilitation footwear field, with competitors including Dr. Comfort and Orthofeet. 3. The brand terms used on the official website are "Cadense" or "Cadense adaptive shoes".