1. The business mainly operates in Europe (Italy), with its core business being the online sale of professional haircare, skincare, and hairstyling tool products. 2. In e-commerce (the beauty and personal care vertical), it is a specialist retailer. Competitors include the official brand websites and professional hair product platforms of Davines, Olaplex, and L'Oréal Professionnel. 3. The official brand keywords are "Planethair" or "Planethair Italia".