1. The business mainly operates globally, with its core business being a department-store e-commerce platform selling designer brands, luxury goods, beauty products, home goods, and other merchandise. 2. Within the e-commerce industry, it is positioned as a high-end department store e-commerce player, with competitors including Selfridges, Harrods, and Net-a-Porter. 3. The brand terms used on the official website are "Liberty London" or "Liberty".