1. The business is mainly focused on Germany, and its core business is online retail of various seals (such as for doors and windows, refrigerators, and cars) and repair materials (such as wood repair primer and gloves).
2. Within industrial e-commerce, it is a specialized retailer. Competitors include other industrial seal suppliers or large building materials e-commerce platforms.
3. The official website brand terms are "Graf-Dichtungen" or "Graf Dichtungen".